Tuesday, July 31, 2012

Tablet Ownership Now at 34%

Some 58 percent of American consumers now use smart phones (76 percent among those under age 44), while tablet usage has grown from 0 to 34 percent in two years, according to Frank N. Magid Associates.


By mid 2013, the smart phone audience will increase 53 percent from 99 million to 151 million users, and the tablet audiences will more than double, from 51 million to 106 million users, Frank N. Magid Associates predicts. 


Among consumers planning to purchase mobile devices in the next 12 months, 51 percent already own a tablet, while 75 percent already own a smart phone.

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