What Mobile Service Providers Can, and Have Done, To Protect Voice and Messaging Revenues

For many years and in many countries, SMS has been an excellent source of revenue for mobile operators, often generating almost 20 percent of revenue, according to Strand Consult. But those days are almost over, many would suggest. The question is whether there is anything at all that  mobile service providers can do about the situation.

In part, the answer always is to find another new revenue source to replace a source that is in decline. The other, short term answer is to try and shore up the value of the endangered product, or change the way the product is packaged and priced. Service providers will probably try to accomplish both tasks: finding replacement sources for the long term and shoring up the value proposition in the short term.