Monday, July 16, 2012

Digital Local Media Ads to Grow 13.1% in 2012, According to BIA/Kelsey

Local online advertising revenues will grow 13.1 percent in 2012, BIA/Kelsey forecasts.

Mobile search will grow faster, at 77.2 percent. Online video will grow 51.6 percent and social will grow 26.3 percent.

Compound average growth rates between 2011 and 2016 include:
* newspapers – online revenues: 5.0 percent
* radio – online revenues: 11.8 percent
* television – online revenues: 12.8 percent
* digital out of home: 11.7 percent
* online: 9.4 percent
* mobile: 44.9 percent
* Internet Yellow Pages: 12.5 percent
* email, reputation and presence management: 14.9 percent
* social media: 21.0 percent
* online video: 36.7 percent.

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