Local online advertising revenues will grow 13.1 percent in 2012, BIA/Kelsey forecasts.
Mobile search will grow faster, at 77.2 percent. Online video will grow 51.6 percent and social will grow 26.3 percent.
Compound average growth rates between 2011 and 2016 include:
* newspapers – online revenues: 5.0 percent
* radio – online revenues: 11.8 percent
* television – online revenues: 12.8 percent
* digital out of home: 11.7 percent
* online: 9.4 percent
* mobile: 44.9 percent
* Internet Yellow Pages: 12.5 percent
* email, reputation and presence management: 14.9 percent
* social media: 21.0 percent
* online video: 36.7 percent.
Monday, July 16, 2012
Digital Local Media Ads to Grow 13.1% in 2012, According to BIA/Kelsey
Gary Kim has been a communications industry analyst and journalist for more than 30 years, covering the business impact of technology. These days he especially studies changing business models and strategies.He speaks frequently at conferences and spends quite a lot of time organizing conferences and content as well.
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