Monday, July 16, 2012

55% of U.S. Smart Phone Owners Compare Prices Inside Stores, Study Finds

Some 55 percent of smart phone owners said they’ve used a mobile device to compare prices between retailers, while inside retail stores, according to Emphatica.

Thirty-four percent said they’ve scanned a QR code, and 27 percent have read online reviews from their devices before making purchase decisions.




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