Tuesday, October 2, 2012

Browser News Content Consumption Surges

There has been movement over the last year toward using the browser rather than apps for tablet news consumption, the Pew Research Center has found, despite the new popularity of mobile apps.

Fully 60 percent of tablet news users mainly use the browser to get news on their tablet, just 23 percent get news mostly through apps and 16 percent use both equally. In 2011, 40% got news mostly through a browser, 21 percent mostly through apps and 31 percent used both equally, the Pew Research Center says.

But as was revealed in the 2011 survey, app news users-and those who use both apps and the browser equally-remain in many ways more engaged and deeper news users than those who mostly use their browser. The browser is preferred on the smartphone as well (61 percent get news mostly through a browser, 28 percent mostly through apps and 11 percent use both equally).

No comments:

AI Productivity is Notoriously Hard to Measure

Observers say artificial intelligence often changes “how work is done” or “how well work is done” ( quality improvements ) rather than just ...