There has been movement over the last year toward using the browser rather than apps for tablet news consumption, the Pew Research Center has found, despite the new popularity of mobile apps.
Fully 60 percent of tablet news users mainly use the browser to get news on their tablet, just 23 percent get news mostly through apps and 16 percent use both equally. In 2011, 40% got news mostly through a browser, 21 percent mostly through apps and 31 percent used both equally, the Pew Research Center says.
But as was revealed in the 2011 survey, app news users-and those who use both apps and the browser equally-remain in many ways more engaged and deeper news users than those who mostly use their browser. The browser is preferred on the smartphone as well (61 percent get news mostly through a browser, 28 percent mostly through apps and 11 percent use both equally).
Tuesday, October 2, 2012
Browser News Content Consumption Surges
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
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