Content that was once primarily accessed by consumers on their PCs, is shifting to mobile devices, according to the NPD Group. Some 37 percent of consumers who used to access content access content on their PCs switched to their tablets and smart phones.
The top two activities that consumers are shifting from their PCs to their tablets and smart phones are web browsing and use of Facebook.
Among tablet owners, 27 percent say they are using their PC less frequently for accessing the Internet and 20 percent say they are using their PC less frequently for accessing Facebook.
Some 27 percent of smart phone owners have decreased both their Internet and Facebook usage on their PCs because they now use their smartphone for these activities, NPD Group fins.
Internet browsing is still highest among PC owners at 75 percent, smart phones at 61 percent, and tablets at 53 percent.
Facebook usage follows the same pattern, with use of Facebook by PC owners at 63 percent, use of Facebook at 55 percent for smart phone owners and Facebook activity at 39 percent among tablet owners.
Top Activities Where Mobile Devices Mitigate Computer Usage
1 comment:
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Connie Jordan-Carmichael | Ubiquity Broadcasting Corporation
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