Monday, March 11, 2013

"Post-PC" Sales Trends

In 2012, global PC shipments dropped  3.7 percent, year over year, according to IDC.

IDC now expects 2013 PC shipments. to decline by 1.3 percent, as well. Microsoft and Intel had been hoping that the Windows 8 launch would provide sales momentum, but IDC says that failed to happen.

Christmas and holiday sales were disappointing, IDC says. Also, information technology budgets were tight in the second half of 2012. All of that contributed to a year-over-year decline of 8.3 percent in fourth quarter PC shipments, the most substantial decline recorded for a holiday quarter, IDC maintains.

Emerging market growth also is declining. In 2012 was the first year that emerging markets saw a volume decline. IDC expects  2013 will see sales growth of less than one percent, continuing at about that rate through 2017.

In developed markets, 2013 will mark the third consecutive year of volume declines. IDC expects limited growth in 2014 and 2015 with PC sales declines in later years.



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