Tuesday, March 12, 2013

Location's Role in Mobile Ad Effectiveness

bii_local_ctr
It is drop dead simple why mobile has a unique advantage in the advertising and promotions business. Simply stated, people are more likely to interact with ads or messages or promotions when they are physically in proximity to a particular business using mobile for messaging. 


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Why Ruin Ride Sharing Business Model?

Ensuring that a new law produces more benefits than costs seems a rare consideration for lawmakers.  To be fair, it quite often is difficult...