Tuesday, March 12, 2013

Location's Role in Mobile Ad Effectiveness

bii_local_ctr
It is drop dead simple why mobile has a unique advantage in the advertising and promotions business. Simply stated, people are more likely to interact with ads or messages or promotions when they are physically in proximity to a particular business using mobile for messaging. 


No comments:

How Much Do Tariffs Affect Inflation?

Today’s political discussions can be frustrating and unhelpful, in large part because people disagree about what the “facts” of any subject ...