Tuesday, March 12, 2013

Location's Role in Mobile Ad Effectiveness

bii_local_ctr
It is drop dead simple why mobile has a unique advantage in the advertising and promotions business. Simply stated, people are more likely to interact with ads or messages or promotions when they are physically in proximity to a particular business using mobile for messaging. 


No comments:

Watch Waveriding or Get Wet?

Does use of artificial intelligence necessarily pose the risk of diminishing critical thinking or thinking skills ? The answer might well de...