Execs Think "New IP Services" Will Drive Revenue in 2013. Really?

There is something a bit more than a little familiar about the ways surveyed industry leaders are thinking about Long Term Evolution and 4G services. Namely, polled executives logically, but perhaps somewhat critically, seem to believe that “new IP-based services” will be a “main driver of revenue for operators in 2013.”

The SAP sponsored survey of attendees to the GSMA Mobile World Congress found that 36 percent of respondents believe “improved data speed” were among the reasons to offer LTE, while 30 percent believed  “offering new IP-based services” was a primary driver for launching LTE.

No rational person would deny the soundness of those opinions. But some might recall what people were saying about 3G, and recall that exactly the same things were said.

It isn’t that the hopes are unrealistic, or out of place. But it would also be fair to say that it is unlikely “new IP-based services” really will become a “main driver of revenue for operators in 2013.”

That, some of us might say, is completely wishful thinking, unless people start defining “old things as new things” so that legacy revenue is counted as “IP new services revenue.”

Some 58 percent of respondents believe that “new offerings, including rich communication services (RCS) and 4G/LTE and increased data usage by smartphone users, will drive operator revenue.”

And there you see the problem. Many service providers are going to offer RCS services at no charge. So there is no new revenue. For those who do plan to charge, one might predict, with no further information, that any such new revenue will be rather small in magnitude.

Defining “4G/LTE” as a “new IP service” really only substitutes 4G broadband access for 3G-based broadband access. You can call the 4G services “a new IP service” in the same way that service providers define 20 Mbps “standard access” and 50 Mbps or 100 Mbps as “gold service.”

Is that really a “new IP service,” or a different tier of the same service. Sure, there are different product codes, but you get the point.

About a third of respondents based in Europe and North America expected that “new services” such as video broadcast and movies on demand would be the key to generating revenue in 2013.

To be fair, a service or product is “new” for a particular service provider who hasn’t offered it before. But do you really consider entertainment video to be a “new IP application?” It might be an “existing IP app we haven’t sold before,” but it isn’t quite what some might have in mind.

But 40 percent of Asia-based respondents placed much greater significance on increased data usage by smart phone users.

Don’t get me wrong. It’s a good thing to make more revenue by selling faster broadband access. Personally, I hate having to use 3G when I am used to 4G.

But I wouldn’t say 4G is a “new IP service.” It’s a better version of an access service.

Will “new IP services” generating significant revenue emerge? Eventually. Will truly “new” services generate significant revenue in 2013. That is doubtful. People are having a hard time demonstrating something truly new.

Faster is better. Lower latency is better. Better experience is also worthwhile. But some might argue the really new things are off in the distance someplace.