Cable high speed access might hold the largest market share in many urban markets, but that does not seem to be the case in rural markets, where digital subscriber line access has the largest market share, a study using 2010 data suggests.
In 2010, DSL had 28 percent share in rural areas, while cable services had about 20 percent share. Fiber to home services had about one percent share.
Mobile broadband access had gotten six percent share, while satellite services had three percent share, and “others” had about one percent share.
It is possible, perhaps likely, the study says, that use of mobile broadband has grown since 2010. In fact, mobile phones were used for broadband access more frequently than satellite connections in 2010.
Rates of broadband adoption in non-metropolitan households increased from 10 percent to 57 percent, mirroring an increase of adoption for people in metro regions, between 2003 to 2010. By 2010, household broadband adoption in metro areas had grown to about 70 percent of homes.
Despite that huge increase in broadband adoption since 2003, the broadband adoption gap between metro and non-metro areas is about 13 percent in 2010, about the same as the gap was in in both 2003.
But the most rural counties experienced significant improvements in broadband adoption between 2008 and 2011, a study conducted by Brian Whitacre (Oklahoma State University), Roberto Gallardo (Mississippi State University),and Sharon Strover (University of Texas), has found.
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