Galaxy S III, iPhone Users are "the Same"

Many early studies suggested Apple iPhone owners were "different" in terms of demographics. Early adopters were disproportionately wealthier, male and technology savvy, compared to buyers of other devices. Over time, those differences have narrowed.

Now a study by Consumer Intelligence Research Partners suggests iPhone and Galaxy S III owners behave the same way.
  
“Use for calling, texting, email, and Internet access was the same for both phones,”Consumer Intelligence Research Partners suggests. “Use differed only for gaming and photos, with iPhone owners using their phones somewhat more frequently for these.”

One might therefore argue that the Galaxy S III is, in many ways, a functional substitute for the iPhone, for many users, in the area of behavior, not simply device preference.

The study also confirms what you might have guessed, namely that smart "phones" actually are more often used for use of Internet applications or text messaging, than for phone calls. 

Phone use was only slightly more frequent than use of email, the study suggests.