Tuesday, March 26, 2013

Zynga, Pandora and Groupon are "Mobile Mostly"


You hear much talk these days of "mobile first," the strategy of building applications with a priority for mobile access, rather than "desktop."
But Zynga, Pandora and Groupon have achieved something virtually none of the other apps have done, and that is become "mobile mostly" apps whose usage is "normally" mobile. In fact, mobile use of Zynga and Groupon is at least double that of desktop usage. 
Media Metrix Multi-Platform Top 50 Properties
February 2013
Total U.S. (Age 18+ on iOS & Android platforms for Mobile)
Source: comScore Media Metrix Multi-Platform
 Unique Visitors/Viewers (000)
Total Digital PopulationDesktop*Mobile**Mobile-OnlyMobile Audience Incremental % to Desktop
 Total Internet : Total Audience 235,855221,379127,10614,4757%
1Google Sites228,084196,782107,60431,30216%
2Yahoo! Sites210,603186,59688,87624,00713%
3Microsoft Sites175,902166,34648,8679,5566%
4Facebook174,800145,30699,69829,49420%
5Amazon Sites147,031115,36374,12231,66827%
6AOL, Inc.130,619115,20254,01015,41713%
7Glam Media126,117104,51748,01621,60021%
8Apple Inc.115,92075,35862,10440,56254%
9Wikimedia Foundation Sites109,52385,85649,29623,66728%
10CBS Interactive100,77285,78334,02914,98917%
11Turner Digital98,31181,50138,42416,81021%
12Demand Media97,25078,51235,80018,73824%
13eBay84,67765,76441,35518,91329%
14About83,74364,78230,00018,96229%
15Ask Network81,43069,35520,93312,07517%
16Comcast NBCUniversal81,27567,18332,19314,09221%
17Viacom Digital79,96670,44620,1949,52014%
18The Weather Company76,64256,12037,36820,52237%
19Pandora.com65,14223,03551,97742,107183%
20Gannett Sites63,05547,61127,02315,44532%
21Answers.com Sites60,86147,73817,83213,12327%
22VEVO58,01055,9534,5862,0574%
23Yelp.com55,64136,77527,56918,86651%
24Twitter.com55,54035,96331,37219,57754%
25craigslist, inc.55,52046,38018,8399,14020%
26Adobe Sites54,84040,98419,81013,85634%
27Federated Media Publishing54,60739,57724,29715,03038%
28Hearst Corporation54,49841,51420,96712,98431%
29Linkedin54,07145,69914,9788,37118%
30Wal-Mart52,85738,85422,39714,00436%
31WebMD Health50,84132,64127,61418,20056%
32NDN46,26246,260N/AN/AN/A
33Meredith Women's Network45,53332,25319,77113,28041%
34ESPN44,75930,34827,73514,41147%
35Tribune Interactive44,61832,99117,98211,62735%
36New York Times Digital44,20633,17519,86911,03133%
37YP Local Media Network43,19130,11217,53913,07943%
38Pinterest.com41,21026,97222,99414,23853%
39Disney Online39,55127,62118,02211,93043%
40Netflix.com38,98729,20521,4809,78233%
41Everyday Health38,72027,14316,14111,57743%
42Intuit38,02929,09115,1058,93831%
43Discovery Digital Media Sites37,59030,50410,6227,08523%
44Zynga37,45912,05129,93625,408211%
45Fox News Digital Network37,34029,82915,2767,51225%
46Scripps Networks Interactive Inc.37,05026,51415,46910,53640%
47Groupon36,92411,42128,72225,503223%
48Wordpress.com36,84627,96411,9768,88232%
49Target Corporation36,06123,04318,02813,01856%
50Time Warner (Excl. Turner/WB)35,14225,72913,6939,41337%
*Note: Desktop includes audience reached via video and will therefore differ from standard Media Metrix rankings
**Mobile includes smartphone and tablet platforms

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