Wednesday, March 20, 2013

Typical Smart Phone User Consumes 1 Gbyte or Less a Month, Study Suggests

For all the concern about the end of "unlimited" mobile data plans, the typical user still does not use all that much data on a monthly basis.


At least one study by NPD Connected Intelligence suggests that smart phone users on U.S. mobile networks are using up to 1.2 Gbytes of data on a monthly basis. That is higher than other studies suggesting “average” or “typical” users consume about 300 Mbytes to 400 megabytes a month.

But all such studies need to evaluated carefully, as the data is not uniform and consistent. Some studies suggest Android users consume less data than Apple iOS users. Other studies suggest Android users consumer more data than iOS users.

Probably every study conducted over time would show typical usage growing, over time, though.



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