The Value Driving Small Business to Mobile Payments

One issue proponents of many forms of mobile payment have had to grapple with is the issue of "value" for the end user, when the success of any such venture hinges on making several classes of end users happy, all at the same time.

That ecosystem includes people who buy things, the retailers who sell things, the financial institutions providing the end user accounts and the processors who handle the transactions, Unless each segment sees clear value, it is tough to create the new business. 

PaySimple, Intuit, GoPayments, PayPal Here, Square and Flint Mobile are solving one key element of the "value" question for some retailers, especially smaller businesses that always have cash flow issues. 

A primary benefit of retailer mobile payments systems is that sales are converted into cash inflows, within a day. That doesn't change the value proposition for shoppers, necessarily. Nor do such systems always and necessarily work to the advantage of banks or settlement brands. 

But getting paid right away is enough value for small businesses to drive adoption fast. Up to this point, convincing many retailers to invest money in mobile payments has been a tough sell. 

For small businesses, that increasingly is not the case. The cost of terminals is not much of an issue. The value does not have to hinge on "lower fees" for taking credit card or debit card payments. Just getting paid fast is the driver.