Screen Size Matters
Though many initially were skeptical, smartphone screen size matters in many markets. In the first quarter of 2015, phablets were 21 percent of all U.S. smartphone sales, for example.
In the first quarter of 2014, phablet share was about six percent, according to Kantar Worldpanel ComTech.
Apple's iPhone 6 Plus represented 44 percent market share. Screen size was cited as the main reason for buying a particular phone by both 43 percent of all iOS buyers and 47 percent of Android buyers.