It Isn't So Much That People are "Mobile First" as They Are Mobile All Day

Of the 7.4 hours a day people in the United States spend in front of screens, 34 percent involves a small screen (mobile device), while 33 percent is spent in front of a television.

Some 23 percent of screen time occurs in front of a personal computer. About 10 percent of a typical user’s time is spent with a tablet.

The small mobile screen gets used in just about every setting, though.



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