The Phoenix Suns have partnered with Verizon to offer mobile data usage when customers buy tickets to attend games. That use of sponsored data sheds even more light on the many ways brands can take advantage of sponsored data for promotions, even if some do not want apps to be able to do so.
Fans can earn up to 11 GB of data during the current season, Verizon says. Ticket buyers earn 1 GB of data for the first game purchased, and 2 GB for the second game. Each ticket for a subsequent game earns 3 GB, up to a maximum of 11 GB under the promotion.
Fans who are not Verizon customers can “gift” the data to someone else who is a Verizon Wireless customer.