For many in the app industry, India is the key market to watch in 2016. “Not only does India have the brightest economic outlook of the BRIC markets, but smartphone adoption is progressing rapidly with plenty of runway to grow,” argues App Annie.
“Some of the biggest app success stories can be found in India’s sensational mobile commerce growth, resulting in considerable investment for leading companies such as Flipkart and Snapdeal,” App Annie says.
Indonesia also say 40 percent growth in app downloads in 2015. In Indonesia, the sustained increase in mobile transactions fuelled incredible growth for marketplaces such as Tokopedia and Bukalapak in 2015.
Download growth rose as high as 60 percent, year over year, in Vietnam.
“Vietnam was the standout emerging market in 2015,” says App Annie.
While game downloads and revenue tend to be an early indicator of a booming app economy in most emerging markets, the gaming sector was notably robust in Vietnam in 2015.
Mobile games represent nearly 50 percent share of downloads on both Google Play and iOS in 2015.
In the local market, social, entertainment and games publisher VNG’s card and casino games ZingPlay - Tiến lên and ZingPlay Tá Lả proved popular. VNG also offers the most-downloaded messaging app in Vietnam, Zalo.
In Thailand, messaging app LINE is a leader. In 2015, the LINE app led combined iOS and Google Play revenue in Thailand. Facebook also maintained a huge presence in social networking in Thailand.
Photo apps also remain a key part of Thailand’s app economy. The photography category trailed only tools in Google Play downloads--outside of games--and grew 25 percent year over year.