Thursday, July 3, 2008

Broadband Growth Strongest in $20,000 to $40,000 Households

Broadband adoption rates between 2007 and 2008 were highest among households with annual income between $20,000 and $40,000, according to new research by the Pew Internet and American Life Project.

The only income group to experience declining broadband penetration was the less-than-$20,000 income group, which includes college students as well as other lower-income households.

The other notable divergence from growth rates in the 15 percent to 24 percent growth rates were among households with annual income above $100,000, where four percent growth was the norm. It is probably fair to say that wealthier households largely have adopted already.

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