Tuesday, July 15, 2008

Why Open is Good for Mobile Service Providers

Recent efforts by Apple and Google to reshape the wireless industry ultimately will help mobile operators and handset vendors, In-Stat argues. The reason is simple: in a business environment where partners and third-party developers now are essential for rapid development of new applications, the more-open and standardized frameworks will allow for faster rates of innovation, even if carriers find the change a bit unsettling.

The current telco-centered approach to developing Internet mobile applications has created an ecosystem for application developers that is complex, fragmented, difficult to enter, and offers a high risk of failure, the high-tech market research firm says.

Look for early examples in the location-aware advertising area, especially as revenue sharing models come into play.

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