Recent efforts by Apple and Google to reshape the wireless industry ultimately will help mobile operators and handset vendors, In-Stat argues. The reason is simple: in a business environment where partners and third-party developers now are essential for rapid development of new applications, the more-open and standardized frameworks will allow for faster rates of innovation, even if carriers find the change a bit unsettling.
The current telco-centered approach to developing Internet mobile applications has created an ecosystem for application developers that is complex, fragmented, difficult to enter, and offers a high risk of failure, the high-tech market research firm says.
Look for early examples in the location-aware advertising area, especially as revenue sharing models come into play.
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