MetroPCS added more than 1.5 milion gross customers in the first quarter of 2009, up 59 percent over the same point a year ago, and 684,000 customers after accounting for quarterly churn of five percent.
The growth suggests one thing: more wireless users are keeping their mobile service, but downgrading to prepaid plans. We can make a couple of observations: despite fears, wireless is now so embedded in user lives that it cannot be dispensed with.
On the other hand, there are ways to satisfy that need at lower cost, and consumers are taking that option.
Tuesday, April 7, 2009
More Signs of Prepaid Wireless Surge
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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I am looking for comments on why mobile wireless is an effective medium for marketing. Any insights may be added to an article in The Prepaid Press, a trade publication focusing on prepaid cards and other prepaid products.
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