Android Outsells iPhone in First Quarter

Smartphones carrying Google’s Android operating system outsold the iPhone in the first quarter of 2010, say researchers at NPD Group. During the quarter, Android handsets accounted for 28 percent of smartphone sales, beating out iPhone OS and its 21 percent share.

BlackBerry remains the bestselling OS, with its devices capturing 36 percent of the market. NPD attributes the shift to strong sales of the Motorola Droid and Droid Eris.

Strong sales of the Droid, Droid Eris, and Blackberry Curve via these promotions helped keep Verizon Wireless's smartphone sales on par with AT&T in the first quarter. According to NPD, smartphone sales at AT&T comprised nearly a third of the entire smartphone market (32 percent), followed by Verizon Wireless (30 percent), T-Mobile (17 percent) and Sprint (15 percent).

The continued popularity of messaging phones and smartphones resulted in slightly higher prices for all mobile phones, despite an overall drop in the number of mobile phones purchased in the first quarter. The average selling price for all mobile phones in the first quarter reached $88, which is a five percent increase from the first quarter of 2009. Smartphone unit prices, by comparison, averaged $151 in the first quarter of 2010, which is a three percent decrease over the previous year.

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