News Corporation Buys Skiff

News Corporation has acquired Skiff, Hearst Corporation’s e-reading platform, designed to deliver premium journalism to tablets, smartphones, e- readers and netbooks. The Skiff platform is designed to deliver visually appealing layouts for newspaper and magazine content.

News Corp. also announced an investment in Journalism Online, the venture dedicated to enabling newspapers, magazines and online-only publishers of quality content to collect revenue from their online readers.

News Corp. apparently believes it will benefit from owning the Skiff e-reader platform, though it doesn't appear to be enamored with the Skiff hardware. News Corp. is purchasing the Skiff software platform, but the device will remain with Hearst.

The purchase, along with an investment in news paywall provider Journalism Online, appears to be part of the larger News Corp. effort to put online content behind pay walls.

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