Online Ads Will Overtake Newspapers by 2014

PriceWaterhouseCoopers says online advertising will become the second-largest advertising medium in the United States, after television, within the next four years, and will increase by over $10 billion in that same time frame.

Online advertising will increase from $24.2 billion in 2009 to $34.4 billion in 2014 to overtake newspapers which will continue to lose ad revenue over the next four years, falling from $24.82 billion in 2009 to $22.3 billion in 2014.

That explains the interest firms such as News Corp. have in e-book readers.

Report predicts online advertising spending will increase by $10 Billion in next 4 years