Apple CEO Steve Jobs predicts the Apple iAd network will get 48 percent of spending on mobile advertising in the United States from July through December of 2010.
That's a stunning prediction, given that total U.S. mobile advertising for 2010 is estimated to be about $593 million. Apple has about six months to get that done, starting from zero. Well, not zero.
Apple says it already has gotten commitments for about $60 milliion from Nissan, Citi, Unilever, AT&T, Chanel, GE, Liberty Mutual, State Farm, Geico, Campbells, Sears, JC Penny, Target, Best Buy, Direct TV, TBS, and Disney.
No comments:
Post a Comment