Friday, September 3, 2010

Mobile Phone Sales: Something Has to Give

Samsung, one of the five largest mobile phone manufacturers in the world, recently raised its forecast for 2010 unit sales to 25 million. The South Korean company also expects to sell 50 million handsets next year.

No one believes that the mobile phone market will double in 2011, so the Samsung statement suggests it expects to take a significant amount of market share.

If the company is right, the only real question who loses. It won't be Apple, as Samsung is stronger in the feature phone market. For similar reasons, it shouldn't be Android devices.

That leaves the other big players in feature phones, or the weaker players in smartphones. Either that, or Samsung is just wrong.

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