Friday, September 3, 2010

YouTube Becoming an Ad Venue for Copyrighted Videos

YouTube complies with requests by video copyright owners to remove copyrighted material uploaded without permission.

But more than a third of the two billion views of YouTube videos with ads each week are uploaded without the copyright owner’s permission but left up by the owner’s choice.

Advertising revenue is the explanation for the benign approach.

Those two billion views, a 50 percent increase over last year, according to the company, are just 14 percent of the videos viewed each week on the Google-owned site. But that’s enough to turn YouTube profitable this year, and enough incremental revenue for content owners to cause the new relaxed attitude.

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