42% of All Mobile Users Say They Have Downloaded Apps

About 42 percent of all mobile consumers have downloaded apps onto their mobile phone, the Mobile Marketing Association reports. About 25 percent of apps are used daily, and eight percent do not get used in a 12-month period.

Some 60 percent said their “most used” app provides entertainment, while 47 percent called their most-used app something “useful when on the go.”

Twice as many expect to increase (22 percent) as decrease (10 percent) their app downloads next year, while 40 percent expect no change.

Next year, respondents who plan to add apps say they will seek apps focusing on entertainment; restaurants; banking; and travel.

MMA-Luth Sept 2010 US Mobile Consumer Briefing -- Mobile Apps | Mobile Marketing Association: