More than 56 percent of current smartphone users are seriously considering an Apple iPhone and 44 percent an Android device for their next smartphone, according to IHL Group. Both smartphones could nearly double shipshare in the U.S. in the next 12 months. The study also reveals that only 24 percent of smartphone users surveyed are seriously considering a Blackberry and only 10 percent a Windows smartphone for their new device. Respondents were allowed to choose more than one device.
The survey of 570 consumers and 66 retailers highlights the way that consumers use their devices for social media and commerce.
'The iPhone is quickly replacing the Blackberry in the mindshare of consumers and the executive office for many retailers,' says Greg Buzek, President of IHL Group. 'The growth in the executive office of retailers and store associates is most striking.'
No comments:
Post a Comment