Game Consoles Expand Video Streaming Services

Netflix has reported a recent increase in the uptake of their streaming service with subscribers, with 66 per cent of subscribers watching more than 15 minutes of content online in the third quarter of 2010, compared to 41 per cent of subscribers during the same period last year, suggesting its improved online movies and TV shows line-up is strengthening the service's appeal.

Netflix and other streaming services also are making efforts to integrate more centrally with game playing platforms, in an attempt to position the game player as a hub for premium content delivery.

Although Netflix is not yet causing subscription TV customers to cut the cord (that is, end their traditional pay-TV subscription), it is now an essential content partner for any connected device platform in the United States, say researchers at Screen Digest.

Game Consoles Expand Video Streaming Services