Thursday, November 11, 2010

Samsung Galaxy Tab Gets WSJ App

E-book 4readers and tablet devices fascinate print publishers and print advertisers for obvious reasons. The devices offer a potential way to protect or advance the former print content business, using a display that complements the typical newspaper or magazine layout and format, while offering a bigger canvas for display advertising as well.

It remains to be seen how well paywalls work, and if they do, for which publishers they will work. To date, the Wall Street Journal has been the salient example of a print product with enough uniqueness to sustain a profitable "paywall" version online.

But other publications will start to erect their own paywalls, so we'll get a better test of how "extensible" that model might be.

The new Samsung Galaxy Tab, though, has a new wrinkle, supporting an Android app that delivers the Wall Street Journal digital edition app will download the Digital Edition of the WSJ on the tablet "at about the same time that the physical edition is being delivered to readers."

The app subscription is $3.99 per week. You might ask what the difference is between the existing online product and the app, and the answer is that the app provides a download, while the existing online product provides a more-traditional web browser experience. Each user will be the judge of which format provides a better experience.

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