Tuesday, November 2, 2010

Tablet Market Share: iPad Dominates

Apple's iPad has jumpstarted the market and rapidly captured 95 percent global share during the third quarter of 2010.

However, Apple's huge lead will be shortlived, as a wave of Android models is set to flood the market in the fourth quarter, says Strategy Analytics analyst Neil Mawston.

There might once have been some doubt about whether tablet devices would succeed as a distinct product category, or as a segment of the notebook PC market, or something else. Perhaps the most important conclusion so far is that consumers like the devices, and that there does seem to be demand, whether as a substitute for existing products or as a brand new product category.

If that is the case, rival suppliers are not going to sit around and watch Apple grab 90 percent global share, as it has done in the MP3 player market, or significant share, as it has done in the smartphone market.

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