Wednesday, November 17, 2010

Video Subs Decline in Third Quarter

Beyond the impact of market share gains and losses among the contestants, it still appears that total subscriptions to multichannel video services fell for the second straight quarter, according to SNL Kagan.

Nobody can say for sure whether the trend is directly related to a sour economy and disruption of housing markets, of the sign of more-consequential change.

SNL Kagan estimates that U.S. cable operators shed about 741,000 basic video customers in the third quarter, the largest single quarterly dip for cable since 1980. Kagan estimated that cable operator market share dropped to 60.3 percent, compared to 62.9 percent in the third quarter of 2009.

Telephone companies added 476,000 customers in the third quarter. 6.4%, Telco market share is steadily rising, up from 4.7 percent in third-quarter 2009 to 6.4 percent in the third quarter of 2010.

The satellite video companies added a net 145,000 subscribers in the third quarter, growing share to 33.2 percent.

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