28% Say They Plan to Buy a Kindle

Some 28 percent of Internet users surveyed by J.P. Morgan in December say they either own a Kindle or plan to buy one in the next year. That's a significant number, even if actual behavior doesn't exactly track expectations.

The Kindle is already Amazon's top-selling product, with an estimated more than five million sold since August, and with that kind of buyer intent, the e-reader will continue to be a hot item in 2011.

The survey also bolsters the claim of Amazon CEO Jeff Bezos that iPad owners are buying Kindles: 40 percent of iPad users surveyed already own one, and 23 percent plan to buy one in the next year.

See http://www.businessinsider.com/ipad-owners-are-buying-and-loving-kindles-too-says-amazon-ceo-2010-12.

Almost One-Third Of Internet Users Plan To Buy A Kindle