Google Goggles "Reads" Ad Images

The Google Goggles 1.3 client for Android can scan barcodes almost instantly. But all versions of Goggles can now recognize print ads in popular magazines and newspapers.

"The next time you're flipping through the pages of your favorite magazine, try taking a picture of an ad with Goggles," Google says. "Goggles will recognize print ad and return web search results about the product or brand."

This new feature of Goggles is enabled for print ads appearing in major U.S. magazines and newspapers from August 2010 onwards.

Official Google Mobile Blog