Tuesday, January 11, 2011

Groupon Expands Local Commerce Platform to India, Israel and South Africa | Business Wire

Groupon has launched of Groupon India, Groupon Israel and Groupon South Africa by means of the firm's acquisitions of daily deal sites SoSasta, Grouper and Twangoo.

Groupon negotiates discounts with popular businesses and shares them with subscribers by means of free daily emails. The deals are activated only when a minimum number of people agree to buy, encouraging subscribers to share the promotion with family and friends.

By guaranteeing a large number of new customers, Groupon has created a new marketing vehicle for local merchants, and also has pioneered a new channel for mobile and local advertising.

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