The traditional ad agencies are going to lose because creating great, engaging content is emerging as the key skill in marketing. And they don't have it, some would argue.
Thursday, January 13, 2011
The Next Big Media Battle: Publishers Against Ad Agencies
The media business has been in chaos for a decade, and there's more coming. The next big media revolution will be an escalating and increasingly bitter competition between the content creators -- especially newspaper and magazine publishers -- and their former friends, the traditional ad agencies, which still create and buy most print ads for their clients.
The traditional ad agencies are going to lose because creating great, engaging content is emerging as the key skill in marketing. And they don't have it, some would argue.
The traditional ad agencies are going to lose because creating great, engaging content is emerging as the key skill in marketing. And they don't have it, some would argue.
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
Subscribe to:
Post Comments (Atom)
-
We have all repeatedly seen comparisons of equity value of hyperscale app providers compared to the value of connectivity providers, which s...
-
It really is surprising how often a Pareto distribution--the “80/20 rule--appears in business life, or in life, generally. Basically, the...
-
One recurring issue with forecasts of multi-access edge computing is that it is easier to make predictions about cost than revenue and infra...
No comments:
Post a Comment