Will Verizon iPhone Sales Change iPhone Demographics?

Irrespective of the ultimate changes in the smartphone and broader U.S. mobile business that might ultimately result from the new Verizon Wireless deal with Apple giving it the right to sell the iPhone, the iPhone user base looks like it will continue to be a choice target for brands looking to advertise.

Though change is likely as the iPhone user base moves from early adopter to mainstream users, the early demographics have been attractive for brands. Up to this point. iPhone users heavily over-index in some of the most attractive advertising segments, including 25 to 34 year olds (index of 175), 18 to 24 year olds (index of 141) and 35 to 44 year olds (index of 129) and are 22 percent more likely than an average mobile subscriber to be male.

Up to this point, iPhone users often also have represented higher income brackets, with 81 percent of users having a household income of at least $50,000 and 47 percent of users reporting a household income of at least $100,000. That demographic pattern, of course, will become less prominent as the iPhone continues to diffuse throughout the general population.

How the Verizon iPhone Announcement Could Influence the Mobile Market (comScore Voices)