Web-based Email Declines, Mobile Email Grows

In November 2010, the number of visitors to web-based email sites declined six percent compared to the previous year, while email engagement declined at an even greater rate, says comScore. Over the same time period, the number of users using email on their mobile devices grew by 36 percent.

In November 2010, more than 153 million people visited web-based email providers. In terms of engagement, overall time spent in the email category declined nine percent, while total pages viewed dropped 15 percent.

Despite such declines, however, it should be noted that email remains one of the most popular activities on the web, reaching more than 70 percent of the U.S online population each month.

Email Evolution: Web-based Email Shows Signs of Decline in the U.S. While Mobile Email Usage on the Rise - comScore