Friday, January 21, 2011

Google's Top Priorities are in Mobile

Google CEO Eric Schmidt says all of the company's top initiatives center on mobile. See Top Post | Mobile Marketing and Technology, for example. Aside from getting more devices into the hands of developing world consumers, fostering faster mobile networks and applications, Google sees "mobile money" as among the top-three areas for attention.

Google says it is activating 300,000 Android devices each day, or nine million per month. All of that helps grow Google's mobile search and ad business. Searches on Android grew tenfold by the end of 2010 over the year prior.

But those handsets also better position Google for all sorts of mobile commerce opportunities as well. "When people complete transactions on devices, it becomes more track-able and significantly more valuable,' says Jonathan Rosenberg, Google senior VP.

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