The other angle is revenue diversification and growth. Ask a cable executive where the strongest growth now is coming from, and you will be told it is business services (voice and data) sold to business customers. Hughes will bring a multinational enterprise services business, as well as a smaller play for small and mid-sized business customers. Hughes recently has introduced a business-grade voice service for enterprise customers, for example, allowing it to sell a voice and data package.
EchoStar agreed to acquire Hughes for a price of $60.70 per share, representing a two percent discount to Friday’s closing price, but a premium of 31 percent over the January 19, 2011, price of $46.43 when news first broke that Hughes was up for sale.
The transaction values Hughes at about 6.8x times 2011 adjusted EBITDA forecast of $292 million,
which represents a fair multiple for the company, based on the company's historic multiple range of 3 times to four times adjusted EBITDA, but well below the eight times to 10 times multiple some had assumed Hughes might fetch.
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