Monday, February 14, 2011

Google’s Android: A Billion-Dollar Ad Business In 2012?

Google could generate over $1 billion in Android-related advertising revenue in 2012, according to Piper Jaffray analyst Gene Munster.

Munster argues that Android generated $5.90 per use in mobile advertising in 2010; he sees the total increasing to $9.85 in 2012. CEO Eric Schmidt has argued that Android could be a $10 billion business if there were one billion users each generating $10 a year.

By 2012, Munster thinks there could be 133 million Android users generating $9.85 a year, which would mean $1.3 billion in Android-related revenue.

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