Munster argues that Android generated $5.90 per use in mobile advertising in 2010; he sees the total increasing to $9.85 in 2012. CEO Eric Schmidt has argued that Android could be a $10 billion business if there were one billion users each generating $10 a year.
By 2012, Munster thinks there could be 133 million Android users generating $9.85 a year, which would mean $1.3 billion in Android-related revenue.
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