Groupon worked the same sort of approach and has gotten a serious bump in attention. One can argue about whether "negative" attention is a good thing or a bad thing, but there is an argument that even arguably "negative" attention is still valuable. Chitika data shows the spike in online traffic for Groupon and its ads.
If one measures success on the "branding" benefits, with traffic as a proxy, it worked.
1 comment:
In general I take the view there's no such thing as bad publicity, but when I saw the ads, I was definitely put off Groupo. I feel it was negative for their brand as I'm not easily offended by ads. Will be interesting to see if they pursue the same tactic.
Post a Comment