Groupon had been hemorrhaging traffic to LivingSocial for weeks leading up to the days before the Super Bowl. The Chicago-based group-buying platform lost nearly 23 percentage points of market share, while LivingSocial gained 14. Part of each brand's respective skid and rise had to do with LivingSocial's mid-January $20-for-$10 Amazon deal, which sold 1,301,296 vouchers.
But for the week ending Feb. 5, 2011Groupon grabbed back seven percentage points from LivingSocial. And while last week Groupon (7.7 million unique visitors) dipped by 1.5 percentage points as people complained about its TV spots, its Washington, DC-based competitor (1.9 million) experienced a similar slip.
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