Another bank in Asia Pacific has achieved an ROI of 230 percent since launching mobile banking in 2007, according to the Accenture report.
Wednesday, February 9, 2011
Mobile Banking Can Deliver 300% Returns, Accenture Says
A study of 20 financial institutions around the world that offer mobile banking, commissioned by Accenture and conducted by TowerGroup, has found a Middle Eastern bank that is getting an eye-popping 300 percent return on investment by letting its two million mobile banking customers pay bills on their mobile devices, including topping up their pay-as-you-go mobile phones, paying utility bills, or paying a fixed monthly fee for a premium services package.
Another bank in Asia Pacific has achieved an ROI of 230 percent since launching mobile banking in 2007, according to the Accenture report.
Another bank in Asia Pacific has achieved an ROI of 230 percent since launching mobile banking in 2007, according to the Accenture report.
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
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