Wednesday, February 9, 2011

Mobile Banking Can Deliver 300% Returns, Accenture Says

A study of 20 financial institutions around the world that offer mobile banking, commissioned by Accenture and conducted by TowerGroup, has found a Middle Eastern bank that is getting an eye-popping 300 percent return on investment by letting its two million mobile banking customers pay bills on their mobile devices, including topping up their pay-as-you-go mobile phones, paying utility bills, or paying a fixed monthly fee for a premium services package.

Another bank in Asia Pacific has achieved an ROI of 230 percent since launching mobile banking in 2007, according to the Accenture report.

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