A mobile payments trial including more than 1,500 customers of both mobile network operator Telefónica and La Caixa bank, using Samsung S5230 NFC phones loaded with la Caixa Visa cards, with 500 participating merchants, has found that customers used the Visa cards stored on their NFC phones to carry out 30 percent more transactions, with a 23 percent increase in the average purchase value, than they had with their traditional plastic cards.
Users mostly made micro-payments with their phones: 60 percent of the purchases were for amounts equal to or less than €20. Some 75 percent of transactions took place during the working week.
Consumers made the largest number of purchases at supermarkets (57 percent) and restaurants (14 percent).
The average age of customers using their mobile phone to pay for their purchases was 46. Some 90 percent of users said they would continue to use their mobile phone for payments.
Read more here.
Tuesday, February 8, 2011
Mobile Payment Trial Finds More Transactions, Higher Average Purchase Value
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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