Friday, February 11, 2011

New Devices, New Behaviors

User behavior when on a smartphone is quite different from behavior on a traditional device.

Kleiner Perkins Caufield & Byers Partner Mary Meeker says nearly half of all smartphone usage represents new activity, such as navigation, game playing, social networking or use of  other non-traditional applications.

About 12 percent of activity is use of the web or web apps. About seven minutes a day is spent checking or interacting with email. About 32 percent of time is spent using voice or text apps.

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