What is a Facebook Phone?

Two upcoming Android devices from INQ, the Cloud Touch and Cloud Q, feature new Facebook integrations with single sign-on and easy one-touch access to popular Facebook features. The home screen features a user's "News Feed" (including your friends' updates, pictures, videos and links) and quick links to Chat, Messages, Places, notifications and more. Users also can also check in to your favorite shops and businesses with Facebook Places, right from the home screen.

HTC's ChaCha and Salsa phones feature a dedicated Facebook button that gives you one-touch access to a user's favorite Facebook functions, allowing users to update your status, upload a photo, share a news article and check in to places. Facebook Chat, Messages and your friends are also integrated, so when a user makse a phone call, the screen displays the user's friends' status updates and photos, and birthdays.

With enough customization and personalization, a multi-purpose smartphone can be transformed into a device with unique characteristics and value for users, even when built on a standard hardware platform. If you wonder how a differentiated communications experience can be built, this is one example.

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