The big attraction to “local” comes from the fact that local websites hold more value because their site visitors make the vast majority household purchases within a few miles of their homes. The new study suggests the unique visitor-to-actual-people ratio is nearly 4 to 1. Audiences are being overstated, and some of those visitors aren’t even local.
Friday, March 4, 2011
Hyper-Local Also Can Mean Hyper-Small
A new study by Borrell Associates suggests that "visitor" traffic to hyper-local mobile sites could be over-reported by a factor of four-to-one, if one assumes that the purpose of such hyper-local advertising is to reach people actually in a local area.
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
Subscribe to:
Post Comments (Atom)
J Curve and Solow Productivity Paradox are at Work with AI
Investors are going to keep challenging firms to show evidence their heavy artificial intelligence investments really are boosting productiv...
-
We have all repeatedly seen comparisons of equity value of hyperscale app providers compared to the value of connectivity providers, which s...
-
It really is surprising how often a Pareto distribution--the “80/20 rule--appears in business life, or in life, generally. Basically, the...
-
Financial analysts typically express concern when any firm’s customer base is too concentrated. Consider that, In 2024, CoreWeave’s top two ...
No comments:
Post a Comment