"Deal A Day" a $4 Billion Market in 2015?

BIA/Kelsey projects "deal-a-day offers" will grow  from $873 million in 2010 to $3.9 billion in 2015, representing a 35.1 percent compound annual growth rate.

But the firm also says the "deal a day" market could grow to as much as $6.1 billion by 2015 (47.4 percent CAGR), while a very conservative outlook pegs the space at $2.1 billion (19.7 percent CAGR).  read more here.

Of course, right now the industry itself has not reached consensus on what the new industry should be called, or which other existing markets it is part of. Group discount offers might be considered part of the local advertising business, the e-commerce business, mobile or online advertising or location based services, for example.